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Demand Driven: 6 Steps to Building an Ecosystem of Demand for Your Business

Demand Driven: 6 Steps to Building an Ecosystem of Demand for Your Business

A proven, six-step process for creating and capturing demand in today's networked economy 'Demand Driven proves... Readmore

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Price: $21.80
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Math for Merchandising: A Step-By-Step Approach

Math for Merchandising: A Step-By-Step Approach

Features of this text include: a conversational tone that helps make the text easy to follow and understand... Readmore

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Price: $54.15
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Principles of Service Marketing and Management

Principles of Service Marketing and Management

Principles of Service Marketing and Management, Second Edition, is designed to complement the materials found... Readmore

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Price: $149.46
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Building Strong Brands

Building Strong Brands

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and... Readmore

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Price: $23.40
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Customer Share Marketing: How the World's Great Marketers Unlock Profits from Customer Loyalty

Customer Share Marketing: How the World's Great Marketers Unlock Profits from Customer Loyalty

A one-percent increase in customer share is equal to a five-percent increase in market share. Hitting the market... Readmore

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Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

In Inside the Tornado, Geoffrey A. Moore continues his classic three-part series delving into the high-stakes world... Readmore

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Strategic Marketing for NonProfit Organizations

Strategic Marketing for NonProfit Organizations

Offers readers a practical foundation for marketing in nonprofit organizations. For managers and future managers... Readmore

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Price: $166.40
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Global Marketing

Global Marketing

Following the tradition of Keegan's acclaimed Global Marketing Management , this groundbreaking full-color book... Readmore

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Price: $86.69
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Services Marketing: A Strategic Approach

Services Marketing: A Strategic Approach

Addresses concepts, innovations, challenges, and strategic marketing issues unique to the service sector. The 4... Readmore

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Price: $52.25
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8 Giant Steps to Global Domination: A Personal Guide to Finding Your Niche, Conquering Your Market,

8 Giant Steps to Global Domination: A Personal Guide to Finding Your Niche, Conquering Your Market,

Kenn Viselman has been shaking up the licensing industry since 1995, when he boasted that his tiny startup, The... Readmore

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Price: $17.12
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Sports Marketing: A Strategic Perspective

Sports Marketing: A Strategic Perspective

'Sports Marketing' takes a strategic business perspective, keeping pace with the ever-changing environment of the... Readmore

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Price: $130.46
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Mirage of Global Markets, The: How Globalizing Companies Can Succeed as Markets Localize

Mirage of Global Markets, The: How Globalizing Companies Can Succeed as Markets Localize

Why do even the best companies struggle to become as profitable in international markets as they are at home? Because... Readmore

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Price: $21.02
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Principles of Marketing

Principles of Marketing

The 11th edition of this popular text continues to build on four major marketing themes: building and managing... Readmore

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Price: $174.80
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The Chasm Companion: A Fieldbook to Crossing the Chasm and Inside the Tornado

The Chasm Companion: A Fieldbook to Crossing the Chasm and Inside the Tornado

Draws on the principles espoused in Crossing the Chasm and Inside the Tornado by Geoffrey A. Moore to explain how... Readmore

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Leisure Travel: A Marketing Handbook

Leisure Travel: A Marketing Handbook

A marketing book for travel professionals, 'Leisure Travel' focuses primarily on the psychology of travel--why... Readmore

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Price: $32.94
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