Demand Driven: 6 Steps to Building an Ecosystem of Demand for Your Business
A proven, six-step process for creating and capturing demand in today's networked economy 'Demand Driven proves... Readmore
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Price: $21.80
Math for Merchandising: A Step-By-Step Approach
Features of this text include: a conversational tone that helps make the text easy to follow and understand... Readmore
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Price: $54.15
Principles of Service Marketing and Management
Principles of Service Marketing and Management, Second Edition, is designed to complement the materials found... Readmore
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Price: $149.46
Building Strong Brands
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and... Readmore
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Price: $23.40
Customer Share Marketing: How the World's Great Marketers Unlock Profits from Customer Loyalty
A one-percent increase in customer share is equal to a five-percent increase in market share. Hitting the market... Readmore
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Price: $1.00
Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
In Inside the Tornado, Geoffrey A. Moore continues his classic three-part series delving into the high-stakes world... Readmore
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Price: $13.22
Strategic Marketing for NonProfit Organizations
Offers readers a practical foundation for marketing in nonprofit organizations. For managers and future managers... Readmore
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Price: $166.40
Global Marketing
Following the tradition of Keegan's acclaimed Global Marketing Management , this groundbreaking full-color book... Readmore
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Price: $86.69
Services Marketing: A Strategic Approach
Addresses concepts, innovations, challenges, and strategic marketing issues unique to the service sector. The 4... Readmore
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Price: $52.25
8 Giant Steps to Global Domination: A Personal Guide to Finding Your Niche, Conquering Your Market,
Kenn Viselman has been shaking up the licensing industry since 1995, when he boasted that his tiny startup, The... Readmore
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Price: $17.12
Sports Marketing: A Strategic Perspective
'Sports Marketing' takes a strategic business perspective, keeping pace with the ever-changing environment of the... Readmore
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Price: $130.46
Mirage of Global Markets, The: How Globalizing Companies Can Succeed as Markets Localize
Why do even the best companies struggle to become as profitable in international markets as they are at home? Because... Readmore
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Price: $21.02
Principles of Marketing
The 11th edition of this popular text continues to build on four major marketing themes: building and managing... Readmore
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Price: $174.80
The Chasm Companion: A Fieldbook to Crossing the Chasm and Inside the Tornado
Draws on the principles espoused in Crossing the Chasm and Inside the Tornado by Geoffrey A. Moore to explain how... Readmore
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Price: $19.46
Leisure Travel: A Marketing Handbook
A marketing book for travel professionals, 'Leisure Travel' focuses primarily on the psychology of travel--why... Readmore
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Price: $32.94