Mirage of Global Markets, The: How Globalizing Companies Can Succeed as Markets Localize

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Mirage of Global Markets, The: How Globalizing Companies Can Succeed as Markets Localize
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Manufacturer Code 13375

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Why do even the best companies struggle to become as profitable in international markets as they are at home? Because they've fallen for the 'mirage' of a truly global market. In fact, the world is comprised of hundreds of intensely local markets that are becoming more fragmented with each passing year. In 'The Mirage of Global Markets, David Arnold reveals why multinationals are actually losing market share--and how the world is rapidly accelerating... Readmore

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